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OMODA & JAECOO's Brand Press Conference Successfully Held in Poland to Accelerate Expansion in the European Market

Tue, Jun 11, 2024

  • OMODA & JAECOO held a brand launch event in Warsaw, Poland, officially entering the Polish market. This marks another significant brand launch event following their entry into the Spanish market in February.

  • OMODA & JAECOO plan to establish a strong partnership ecosystem and sales service system in Poland, forming strategic partnerships with 15 leading Polish car dealers. OMODA & JAECOO have a well-established supply chain layout in Europe, capable of quickly and efficiently meeting customer demands.

  • Since its establishment a year ago, OMODA & JAECOO has become one of the fastest-growing personalized brands globally, with worldwide sales surpassing 240,000 units and achieving a month-on-month growth of 12.8% in May.

  • OMODA & JAECOO have two series: OMODA focuses on the new generation of lifestyle enthusiasts, exploring new avenues in intelligent and electric vehicles, while JAECOO targets urban elites, dedicated to breaking into the global off-road vehicle market.

With the approaching European Cup, a football feast is about to unfold. Echoing the speed and passion of this football event, OMODA & JAECOO have begun to increase their presence in the European market. On June 12, OMODA & JAECOO held a brand press conference at Gama Space in Warsaw, officially entering the Polish market. This represents another significant brand move in expanding into the European market following the launch of OMODA & JAECOO in Spain in February, signifying the accelerated advancement of their European strategy. On that day, over 150 guests, including top media from across the country, opinion leaders, and partners, gathered to witness this important moment.


OMODA & JAECOO have two major series: OMODA, focusing on the new generation of LOHAS, and JAECOO, targeting urban new elites. Among them, OMODA is the explorer of the new track of automobiles in the intelligent and electrified era, constantly expanding the boundaries and depth of green travel, committed to breaking the order of the real world and bringing fashionable vehicles with advanced design and future technology to young users. JAECOO, on the other hand, adheres to the concept of "From Classic, Beyond Classic" and is dedicated to breaking through the barriers of the global off-road vehicle market with a fearless spirit of exploration, leading a new off-road trend with an extraordinary and refined style.


As an emerging brand, OMODA & JAECOO's global growth speed in just over a year can be compared to the sprint of top strikers in European football clubs. The cumulative sales volume has exceeded 240,000, and the just-concluded May achieved a 12.8% month-on-month increase, making it the fastest-growing personalized brand globally. Moreover, at the Global Business Conference held in April, OMODA & JAECOO fully launched the 2030 strategy, conducting transformative layouts in overall business fields, and opening a new chapter in the global automotive market with comprehensive system building, new technological breakthroughs, and product lineups. Poland, which focuses on globally advantageous resources, will also become an important strategic anchor for JAECOO's "2030 Strategy."


At the brand press conference, Eric Zheng, the National Director of Poland, stated that following the brand's "2030 Strategy," OMODA & JAECOO will promote localization through globalization and support globalization through localization. In the future, it is expected to enter more than 60 markets and have a global layout of over 3,000 standardized network channels. He also reiterated the strategic position of the Polish market in the brand's global layout. OMODA & JAECOO will be based in Poland, radiating to more European countries and global markets.


As the highlight of the event, the appearance of three hot-selling models, OMODA 5, OMODA E5, and JAECOO 7, undoubtedly pushed the brand press conference to a climax. The fashionable crossover "star" OMODA 5 and the "E-Future Ranger" OMODA E5 showcased the future driving enjoyment and green technology of the new generation to the Polish people. JAECOO 7 demonstrated the charm of extreme off-road adventure through classic off-road aesthetics and the ARDIS( All Road Drive Intelligent System). Dealer representatives and media representatives at the scene expressed admiration for the three models and looked forward to their official launch in the Polish market.


In addition to bringing disruptive and innovative products, to provide users with a surprising service experience, OMODA & JAECOO will also build a strong partner ecosystem and sales and service system in Poland to lead localized strategic collaboration. At the brand press conference, OMODA & JAECOO reached strategic cooperation with 15 top Polish auto dealers and established 22 multi-form showrooms, which will reach 30 by the end of the year, covering important cities such as Warsaw, Krakow, Katowice, and Bydgoszcz. Simultaneously, OMODA & JAECOO also has a well-established supply chain layout in the entire European region. The spare parts warehouse can cover 98% of the parts demand and ensure delivery within 24 working hours, providing customers with faster and more efficient services through refined and digitalized management.


The OMODA & JAECOO Poland brand press conference was undoubtedly an important event in the automotive industry, showcasing OMODA & JAECOO's leading strength in the automotive field. Through in-depth cooperation with the Polish market, it is not only a key step for OMODA & JAECOO to enter the European market but also an important measure in OMODA & JAECOO's global strategic layout. The consecutive launches in Spain and Poland, two key European markets, showcase OMODA & JAECOO's commitment to penetrating the global automotive market. With the ongoing expansion of their global footprint, we are confident that OMODA & JAECOO will deliver even more impressive products and higher quality services, fostering emotional connections with a growing number of users..

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