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OMODA & JAECOO Hosts Successful Brand Press Conference in Thailand

Thu, Aug 8, 2024

On August 6, the OMODA & JAECOO held a highly anticipated brand press conference themed "The Waiting Is Over" at the Queen Sirikit National Convention Center in Bangkok. The event marked a significant step in their expansion into the Thai market, layout Thailand in the form of a subsidiary, where they unveiled their latest strategic initiatives. On that day, nearly 750 guests, including representatives of prominent media from all over the country, KOLs in the automotive field, and dealer representatives, gathered to celebrate the event.


The press conference also garnered attention and support from the Thai Ministry of Industry. Dr. Pailin Tiensuwan, Secretary to the Minister, and several other high-level government officials attended the event, witnessing OMODA & JAECOO's historic moment. This event represents another in-depth strategic move launched by OMODA & JAECOO in Southeast Asia, following their engagement with the Paris 2024 sports event in late July, the initiation of the 5,000-kilometer "Go Paris" European expedition, and the deep expansion of the European market.


At the press conference, Chen Chunqing, vice president of Chery International, the parent company of OMODA & JAECOO Group, highlighted Thailand's significance as the largest automotive market in ASEAN and the center of automobile manufacturing in Southeast Asia, emphasizing its vast development potential. OMODA & JAECOO is dedicated to enhancing the driving experience, aiming to make cars "more than just cars", and offering excellent products and services. The brand plans to continue to promote developing a localized operation system in Thailand, leveraging its world-class industrial chain and core technology advantages to provide outstanding mobility choices for Thai users.


Praised by Multiple Dignitaries and endorsed by T-pop Top Star, OMODA C5 EV Launches Brilliantly


As a " key player " for OMODA & JAECOO in the mainstream new energy market, the brand's first BEV model, OMODA C5 EV, officially went on sale. The event was attended by Dr. Pailin Tiensuwan, Secretary to the Thai Minister of Industry, who expressed recognition and anticipation for this "E-Future Ranger" in advancing local green mobility.


Simultaneously, the brand also officially announced that Thailand's T-pop girl group 4EVE will be the spokesperson for OMODA C5 EV. 4EVE's decision to endorse the OMODA C5 EV reflects the mutual attraction of the young and unique DNA of both parties. Together, they aim to offer a leading green driving experience to Thailand's younger generation. The OMODA C5 EV is set to align with the LOHAS lifestyle and spiritual propositions of young users, delivering a "more than cars" value experience for them.


Electric Trendy Box Stuns the Crowd, JAECOO 6 Makes Its Global Debut in Thailand


The JAECOO 6, which made a stunning appearance on the same stage, is the first pure electric off-road vehicle launched by the JAECOO series. Its stylish square box design is committed to creating a trendy and cutting-edge "trendy-off" travel item for young users. This model is equipped with an upgraded all-aluminum body and chassis shock absorbers. With the support of the top team of Prodif's tuned chassis and intelligent electronic control four-wheel drive, it presents a "big toy" that combines appearance and strength for young users, perfectly hitting the passion of young consumers for personalized travel and daring to think and play.


In addition to offering a disruptive user experience for Thai users, the J6 will also develop peripheral ecosystem products to complement users' trendy off-road lifestyles. These include V2L external power supplies and official modification kits. This "more than cars" ecosystem also strengthens the bond between JAECOO and Thai users.


The dealer and media representatives at the event praised both models, highlighting their competitiveness and growth potential in the BEV and off-road segments of the Thai automotive market are worthy of attention.


Building a Solid Safety Line, Creating a Global Quality with Good Reputation


In addition to introducing groundbreaking innovative technologies, OMODA & JAECOO prioritizes safety and quality as the cornerstone of car manufacturing. Utilizing the power of high technology, OMODA & JAECOO meticulously controls every production process for users. From intelligent adaptive robots ensuring precise grasping of component quality to thorough quality management of inspecting during producing and the enhancement of car manufacturing methods through advanced intelligent equipment, OMODA & JAECOO strive to deliver "zero quality anxiety" car experience to their users.


To ensure product safety, each new OMODA & JAECOO vehicle must undergo rigorous testing before its launch, meeting global regulatory standards and addressing the mobility needs of users in Southeast Asia, Europe, and other regions. Following the Thailand launch press conference, Shawn Xu, the CEO of OMODA & JAECOO International, will head to Turpan to participate in the extreme high-temperature performance test of another new model— OMODA 7. The CEO personal involvement underscores the OMODA & JAECOO's emphasis on the performance of each new vehicle and confidence in its own product strength.


The OMODA & JAECOO Thailand press conference was undoubtedly a significant event in the automotive industry, highlighting OMODA & JAECOO's leadership and strength in the automotive field. This marks a crucial step for OMODA & JAECOO in entering the Southeast Asian market and is an important milestone of OMODA & JAECOO's global strategic layout. In mid-October, the OMODA & JAECOO Global User Summit will set off again. At that time, users from more than 40 countries around the world will gather at the brand headquarters to start a new chapter. OMODA & JAECOO will continue to expand globally, fostering emotional connections with more users and achieving higher-quality international development.

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