Jaecoo Brand Story
The inspiration comes from hunting scenes of hunters in ancient times. The hunters are highly focused on their preys, being at one with nature and keeping still. They will go for the preys with an amazing speed, never giving up until reaching the goal.
Fearless
Elegance
Farseeing
Classic math theory says a straight line is the shortest distance between two points. But JAECOO isn’t about taking the easy route. It’s about embracing challenges, pushing through setbacks, and rising to every occasion. After all, life is never about shortcuts.
The Physics of Stillness
Classic physics states that an object will remain at rest unless acted upon by an external force or balanced by an equilibrium force. This idea reflects inertia, a natural resistance to change.
The Power of Relentless Motion
JAECOO, however, challenges this concept. It represents an inner drive, a constant push fueled by ambition and the desire for progress. This energy propels us forward, breaking through limits.
The Pursuit of Excellence
In life, resting on past achievements isn’t enough. Growth comes from movement and the pursuit of new goals. JAECOO inspires this relentless drive for excellence.