Releasing New Subsidiary Model and Full Lineup Debut and Ushering in a New Era of Personalized Automotive Brands in Saudi Arabia

On July 29, OMODA & JAECOO held a grand brand press conference at the Fairmont Hotel in Riyadh, Saudi Arabia. The press conference attracted the participation of over 200 local renowned media outlets and industry KOLs. Shawn Xu, CEO of OMODA & JAECOO, also graced the event, witnessing several "groundbreaking" milestones for the brand in Saudi Arabia alongside numerous distinguished guests. OMODA & JAECOO announced the establishment of a subsidiary in Saudi Arabia, marking it as the pioneer of this business model in the automotive sector. Additionally, OMODA & JAECOO will be the first to offer both fuel and new energy versions of the same vehicle in Saudi Arabia. This brand will also introduce cutting-edge Internet of Vehicles (IOV) technology to the region. Furthermore, OMODA & JAECOO will open its first parts warehouse in Dammam. These innovations highlight OMODA & JAECOO’s leadership in technological advancements and service models and signal the brand’s role in shaping a new trend in personalized automotive brands both in Saudi Arabia and worldwide.

The press conference commenced with a dazzling light show, and the digital human Mornine made a surprise appearance, hosting the on-site press conference. This innovative format not only brought a stunning audiovisual experience to the audience but also fully reflected OMODA & JAECOO's pursuit of future technology and fashionable style.

OMODA&JAECOO Unveils All Models at the Launch Event

OMODA & JAECOO offers two major series: OMODA, designed for the “new generation of LOHAS enthusiasts,” and JAECOO, focusing on the “Urban Elites.” The former is dedicated to exploring new tracks for automobiles in the intelligent and electrified era, while the latter strives to go beyond the boundaries of the global off-road vehicle market with a fearless spirit of exploration. As a personalized new energy vehicle brand, OMODA & JAECOO highly focuses on the new energy field, committed to providing a variety of power options, including BEV, PHEV, and ICE models, to meet the diverse needs of consumers. As a result, OMODA & JAECOO is emerged as the first automotive company in Saudi Arabia to offer both fuel and new energy versions of the same model.

For example, the OMODA series will feature the OMODA 5 in both fully electric and fuel versions. Among these, the "E-Future Ranger" OMODA E5 is a masterpiece that combines the brand's innovative technology and advantageous resources. Since its market launch, OMODA E5 has perfectly integrated dynamism and aesthetics with its "Light of Movement" design language, while equipped with seamless interconnected intelligent cockpit technology, bringing an unprecedented driving experience to users. This model has not only won the praise of global politicians but has also been favored by young consumers, quickly becoming a star product of the OMODA series in the new energy field, leading the future trend of electric green technology.

The fuel version OMODA C5 showcases a highly personalized and fashionable crossover SUV style with its creative "Art in Motion" design concept. Its exterior design combines a diamond-cut geometric matrix grille, a dynamic and powerful waistline, 18-inch two-tone blade wheels, and a coupe-like SUV fastback, exuding a futuristic and technological feel. Simultaneously, this model, with world-class safety capabilities, is constructed with 78% ultra-high-strength steel and is equipped with advanced intelligent driving assistance systems, effectively ensuring the safety and comfort of drivers and passengers.

Similarly, the JAECOO series will offer the J7 in both fuel and new hybrid versions. JAECOO J7, with its All Road Drive Intelligent System (ARDIS), embodies the "From Classic, Beyond Classic" philosophy of this series. This system endows J7 with excellent traversing capabilities in various complex road conditions such as sand, mud, and off-road, ensuring that Saudi users can enjoy the ultimate driving experience in any mobility scenario. In terms of power, the J7 is equipped with a 1.6TGDI engine, with a peak torque of 290N·m, matched with a 7-speed wet dual-clutch transmission, providing drivers with an outstanding control experience. Simultaneously, all J7 models are built with ultra-high safety standards. The innovative energy-absorbing caged body design, over 80% high-strength steel, and the leading ADAS system together construct a "Beyond Classic" safety system and intelligent protection.

Thanks to brand headquarters’ substantial investment in smart technology and exceptional in-house development, OMODA & JAECOO will introduce two major innovations to Saudi Arabia. First, they will bring their most advanced Internet of Vehicles (IOV) technology, enhancing the smart travel experience for local users. Second, OMODA & JAECOO will be the first automotive company in Saudi Arabia to offer eco-friendly products, such as robots, robotic dogs, and drones, paving the way for a new era of intelligent living for Saudi consumers.

Deepening Our Presence in the Middle East, Strengthening Our Roots in Europe, Embracing the World

At the launch event, Shawn Xu, OMODA & JAECOO's CEO, announced a strategic decision: the brand will establish a subsidiary in Saudi Arabia. This move signifies OMODA & JAECOO's disruptive innovation in traditional business models and is a key step in their global expansion strategy.

As the first automotive company to set up headquarters in Saudi Arabia, OMODA & JAECOO is committed to delivering services that meet both global standards and local needs. They aim to ensure satisfaction for customers, government agencies, suppliers, dealers, financial institutions, and ecosystem partners. The brand has already established its first parts warehouse in Dammam, achieving 100% parts availability and a 48-hour parts delivery efficiency to ensure that the needs of Saudi consumers are met promptly.

At the press conference, Shawn Xu, CEO of the brand, also announced that within just over a year since its establishment, OMODA & JAECOO's global cumulative sales volume has surpassed 260,000, and its export sales volume in the first half of 2024 achieved a 54% year-on-year increase. This achievement not only confirms the brand's position as one of the fastest-growing automotive brands globally but also demonstrates its strong competitiveness in the global automotive market.

Behind these achievements are OMODA & JAECOO's unremitting pursuit of in-depth market layouts and product innovation. In the future, OMODA & JAECOO will continue to deepen its presence in the local market, making it an important fulcrum for the brand's rapid advancement in the entire Middle East region and even the global market.

OMODA & JAECOO's globalization strategy is not limited to the Middle East region. In Europe, the brand's expansion pace is equally rapid. From the launch press conference in Spain in February this year to the establishment of the first factory in Barcelona, and the market layout in Poland and Italy, OMODA & JAECOO has not only rapidly expanded its sales and service network and supply chain system but also demonstrated its service capabilities and system-building ability in the global automotive industry. Moreover, the "Go Paris" expedition activity organized by OMODA & JAECOO during the centennial sports event in Paris further highlighted its brand charm and firm determination to expand the European market.

Looking globally, OMODA & JAECOO considers the European market as a testing ground for technology and product survivability, as well as a key region for building an international brand. According to the brand’s "2030 Vision" OMODA&JAECOO aims to enter over 60 countries and regions globally, becoming a vanguard in leading new trends in the automotive industry through continuous technological innovation and product upgrades. Furthermore, the OMODA & JAECOO Global User Summit is about to commence, serving as an important platform for the brand to deeply communicate with global users and jointly explore new concepts of future mobility. Through this series of strategic deployments, OMODA & JAECOO is committed to bringing safer, more environmentally friendly, and more intelligent mobility experiences to global users while continuously strengthening its connection with users and building a vibrant international user ecosystem.