JAECOO Becomes Title Partner Of Premiership Women’s Rugby In Landmark Multi-Year Agreement

• Premiership Women’s Rugby to become JAECOO PWR from the 2026/27 season
• Pre-season competition renamed the JAECOO PWR Next Gen Cup as part of commitment to the future of women’s rugby
• JAECOO becomes first ever automotive partner to PWR, and expands its reach into professional rugby

Premiership Women’s Rugby (PWR) is proud to announce JAECOO as its new title partner in a landmark multi-year agreement that marks a significant new chapter for the league and the continued growth of women’s rugby in England.

From the beginning of the 2026/27 season, the competition will officially become the JAECOO PWR, while the league’s pre-season tournament will be renamed the JAECOO PWR Next Gen Cup, reflecting a shared commitment to developing both the current and future generations of elite women’s rugby players.

The partnership represents JAECOO’s most significant investment in women’s rugby to date and reinforces the brand’s growing presence within the sport. Together, JAECOO and PWR will work to elevate the profile of the league, enhance fan engagement and support the long-term growth of the women’s game.

As one of the fastest-growing automotive brands in the UK, JAECOO has built its reputation on innovation, ambition and challenging convention. Those values closely align with the journey of Premiership Women’s Rugby, which continues to set new standards on and off the field as the professional women’s game enters an exciting new era.

Genevieve Shore, Executive Chair of Premiership Women’s Rugby, said: “Bringing a brand of JAECOO’s calibre on board as our title partner is a landmark moment for Premiership Women’s Rugby and a powerful endorsement of the growth, ambition and long-term commercial potential of our competition. We are delighted to welcome JAECOO as our title partner and to begin an exciting new chapter together as JAECOO PWR.

“From next season, the JAECOO PWR and JAECOO PWR Next Gen Cup will represent a shared commitment to driving the game forward at every level - from developing future talent to delivering a world-class league that continues to set new standards for women’s sport.

“Over the past three seasons, we have been able to lay strong foundations, but with JAECOO’s support we will now truly be able to take the game to the next level. We’re excited to begin this journey with a partner that shares our ambition and is investing in the long-term future of women’s rugby.”

The partnership will see JAECOO integrated across all league and competition branding, matchday activations, digital platforms and fan experiences, creating new opportunities to connect with audiences and showcase the continued rise of women’s rugby.

Further details on the JAECOO PWR and JAECOO PWR Next Gen Cup will be announced ahead of the 2026/27 season.