*vehicles shown include optional alloy wheels

JAECOO is collaborating with Christopher Nolan’s new mythic action epic The Odyssey, which arrives in UK cinemas next Friday, 17 July.

Representing the best of both worlds — ICE and EV — JAECOO’s Super Hybrid System perfectly aligns with the inner essence of the biggest cinematic event of the year, and the first film ever shot entirely with IMAX® Film Cameras. The partnership centres on the core proposition “tech empowers the journey, hybrid redefines exploration.”

The Odyssey chronicles Odysseus’s monumental 10-year journey home following the Trojan War. Odysseus’s intelligence and endurance echo the fundamental principles of the renowned JAECOO SHS Super Hybrid system, which is available on all JAECOO models, including the all-new, flagship, all-wheel-drive-capable JAECOO 8 SHS-P.

The company’s proprietary fifth-generation Super Hybrid System represents the latest evolution in hybrid powertrain technology, combining intelligent engineering with real-world practicality. Designed to deliver exceptional efficiency without compromising performance, the system offers impressive long-range capability, reduced fuel consumption and seamless everyday usability.

Engineered and manufactured by JAECOO’s parent company Chery International, the proprietary Super Hybrid System provides drivers with the confidence to undertake longer journeys while maintaining the convenience, flexibility, and practicality required for daily driving. This ultra-long range offers drivers hundreds of miles per tank.

Christopher Nolan’s groundbreaking film expands the boundaries of modern cinema. In much the same way, JAECOO is challenging conventional thinking within the UK automotive industry, introducing a new generation of vehicles that seamlessly blend advanced hybrid technology, intelligent engineering, and everyday practicality.

By bringing together innovation, efficiency, and real-world usability, JAECOO is not simply responding to the evolving demands of modern drivers; it is helping to shape the future of mobility and setting a new benchmark for what consumers can expect from a contemporary hybrid or plug-in hybrid vehicle.

As the hero vehicle featured throughout the campaign TVC, the all-new JAECOO 8 SHS-P brings the spirit of exploration to life, demonstrating how intelligent hybrid technology empowers every journey. Combining confident all-wheel-drive capability, exceptional long-range performance and premium comfort, the flagship SUV has been engineered for drivers who demand adventure without compromise.

Discover more about the JAECOO 8 SHS-P and book a test drive:

CHRISTOPHER NOLAN'S THE ODYSSEY ARRIVES IN UK CINEMAS 17 JULY 2026.

Experience The Odyssey in IMAX®, including exclusive IMAX 70mm screenings from 17 July, and find your nearest screening here: